The Difference Between the Internet *Being* Your Business versus It Being an *Adjunct* to Your Business

Businesses using the Web could be divided into three broad categories. (People can be divided into three categories, you know: Those who divide things into two categories, those who divide things into three categories, and those who don’t divide things into categories!) The first category are those whose business model is such that the Internet … Read more

The Number One Answer is Search Engines…

We surveyed 100 people… What is the best way to draw traffic to your website? Our survey said… Search Engines 53Article Distribution 30Ad Swaps / Links at other sites 14Banner Advertising 8Signature Files 5 Ironically, it seems possible that we could have selected a different set of people and the answer for search engines would … Read more

Are You a Bridge Builder?

There are two kinds of people in this world, those that build bridges and those that don’t. Bridge builders are mentors; they share their experiences and build bridges of encouragement and hope for others to cross. They are people of tremendous character and strength that give unselfishly of their time and talents. Bridge builders know … Read more

The Internet (Part II)

HOW TO GET STARTED There are three major steps to effective Internet usage: Get connected to the net Learn to use the net (“surf” the net) Create your own presence on the net Getting Connected. There are four major ways to connect to the Internet: 1. Your own connection. This is not for the small business. … Read more

The Internet (Part I)

Part 1 of a 2 part series. Part 1 introduces the Internet, describes what it is and why it is important. Part 2 describes how to get started including getting “connected,” what equipment is required, learning to use the internet and how to create your own presence on the internet. Finally, a listing of useful internet … Read more

Have You Hugged Your ‘Guru’ Today?

Strange title for an article, don’t you think? But it did get your attention, and I want to hold it because I have something very important I want you to read, so please let me explain *why* I chose this title. I dislike the term ‘guru’, a least when it’s applied loosely, as it is on … Read more

A Guide to Choosing An Affiliate/Associate Program

What exactly is an Affiliate Program, you may ask. Associate and affiliate programs are turning out to be the fastest-growing area of E-commerce. They allow website owners to partner with retailers and offer products and services to their visitors. It’s a mutually beneficial relationship that can generate a wide-range audience for the seller and a hassle-free … Read more

How to Alienate Your On-Line Client Base In One Easy Step

You’ve spent a great amount of time finding your contacts on the Internet. You’ve starting participating in the places they are. You’re ready to take on the world now. Stop. Without a thorough understanding of the following concept, you can potentially lo  Making Money on the WebIf you�ve got a company, an interest, or even … Read more