Newsletter tips beyond computers and software… As we’ve said many times before, publishing a newsletter can be one of your best marketing activities. For most, however, the cost of adding a second or “spot” color to each issue of a newsletter can be prohibitive. This requires a second plate and in most cases a second … Read more
You have an idea for a new product or service, want to get feedback from prospects and position your firm as the experts. How do you do this when you haven’t ever provided the particular service or sold the product? Let’s say you are in the planning stages of starting a collection agency. (Your clients could … Read more
When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media person, I would qualify that statement by saying that although new products would benefit … Read more
Internet Marketing is right for everyone. Unfortunately, not everyone is right for internet marketing. I have been involved in internet marketing now for over 4 years, I have earned some money here and there but had never achieved the kind of success I was seeking. I’ve tried several things that didn’t work, but I’ve learnd … Read more
How do you make company owners aware that you operate a service-oriented firm? How do you convey to your clients the strong moral convictions by which you conduct your business? How do you share your “Mission Statement”? The answer is not simple, but has become increasingly obvious to those seeking to make a living by either … Read more
In order to maximize sales and profits, these are the essential elements you must have in all your online marketing communications: Open With A Benefit-Rich Headline A strong, enticing headline is the most important element of any marketing copy. Studies show the right headline can increase response to an offer exponentially. Did you know that only … Read more
What are you trying to do with your business, non-profit or association public relations program? Get a little publicity for a service or product? Or, perhaps, you’re doing what you really should do, persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to the success of your … Read more
How or why some people excel at Network Marketing, while others struggle is not as complicated of a question as many would think. After researching the reasons why, I have came to the conclusion that there is a common set of personality traits that a successful person possesses. 1. Determination: I have found that individuals … Read more
Since the human brain seems to be able to focus on only one thought at a time, it’s difficult to evaluate an advertising idea from the perspective of both a marketer and a customer. That’s why it’s necessary to use a two-step process when developing highly effective ads, sales letters, web pages, and e-mails. The … Read more